During college, I earned my own pocket money working in the kitchen, alumni house or the library. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. You get in there; you bounce off them because they have different ideas. You dont have to be glued to your kids the entire day. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. More and more girls now want to do something of their own and put their education to use. Every moment of weakness I encounter, I step back and give time to myself to reflect. Despite all her achievements, Shagufta is no stranger to self-doubt. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. She is what she is today because of her mother. "Ready to wear bridals is not a new concept but its new for us," Sana explains. SH: Contained maybe; but it is a big business. I am trying to progress to a newer place and learning new things. I consider myself a work in progress. Sanas journey began as a student in New York. A: How much are you affected by the small players who copy your designs? It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. But its not just their achievements which make them so inspirational, its their attitude. Education matters. She started working when she turned 19 and married her high school sweetheart 15 years ago. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Such a time too, passes.. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. But we know we have to be resilient and go for it. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Abroad, when a designer retires, the design house goes and finds the next top designer. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. SM: Look at the number of Fashion Weeks taking place every year. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Fashion is one of the few thriving businesses in Pakistan. Both of the hotels were converted into Marriott brand in 1990s. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Instead, she took up hourly based teaching assignments and started teaching CA students. Your time is not necessarily your own and having the support of your family is imperative. Text Us @ 9095 (For Residents Of Pakistan Only). Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. They are starting to believe in our brand. Its exhausting! They have become huge! Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. I felt like quitting at that moment. It is important for me to create the right balance between the carrot and the stick. Its not about money, its about usefulness., Bina is all about self-care. Wow, never heard that one before. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. "I flew into Karachi on Sunday from London. For example, our new muslin line is only distributed through our stores. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. This is how you achieve brand loyalty. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. "Were not arrogant," Safinaz echoes the thought. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Thats why Sana Safinaz today has a very young dynamic.". SH: Profitability is something we will definitely see. Shagufta was ready to take on more challenges. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Now its a new world, and hundreds of designs and motifs come off the internet. I am the face of bridal. The greatest challenge she faces is dealing with the issues of HR. By 1970s, it had become Pakistan's largest cotton trading company. Now, the only important thing for girls is not just looking good and getting married. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Failure has come many times. For her, family comes first and she doesnt believe in living a life with regrets. Abroad retail is massive. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. "We have great resources, a great CEO, a great fashion head. That is the scary bit! Karachista is Pakistan's top news, entertainment, music fashion website. Even now, patients are doubtful of a female surgeon till they get to know and trust her. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Good for them. But Im not. Be proud to be brown! We provide you with the latest breaking news and videos straight from the entertainment industry. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. SH: And a very exciting one. Sana-Hashwani: Latest News, Videos and Photos of Sana-Hashwani | Times Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. Number of locations. Sana Hashwani - facebook.com I have now decided that the answer to this problem is sleeping less! Being a mother is hard work. Their position is professionally very strong. Design schools are another phenomenon; they are very good resources to find designers. She is taking care of other peoples wellbeing and saving lives. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. SM: No. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Tomorrow is my daughters 7th birthday and the first day of a fashion week. However, the company was nationalised in 1973. Its something we have to change. A: Do you find retail a profitable business? SM: We dont want to be the face of SANA SAFINAZ. These are incredible achievements, and as mentors to the industry we need to focus on them. When I did it, that moment gave me power and courage. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. I dont even have words for how good they are. Rich getting richer. In those days, if you worked, you were sad. Join Facebook to connect with Sana Hashwani and others you may know. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Fashion never stops. But with Paperazzi they changed their pace completely. The statement came a day after . We started retail, not knowing a thing about it. Despite all this it is an achievement among theie friends as no one else did. The next one I do, I will do with a gallery. You take a motif, you merge and change and take ownership of it. The store will not work correctly in the case when cookies are disabled. Just be confident and believe in yourself. sana hashwani corona test . According to her, hard work and dedication always pay off. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. At the end of the day when I go home, I am motivated and excited to see them, she explains. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Your children are your extension, something tangible that you leave behind in the world. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Being human, she obviously gets tired and drained out. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Thats rare in the cut throat industry she operates in. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. SM: With bridals and light evening wear. So, if I was racist, the impact is massive. "Of course we do," says Sana. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit If we are careless as an industry, the impact is huge. Summary. Reams upon reams of cloth draped around each model. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. To handle the business aspect, we are hiring professionals to push it forward. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. What went wrong and how can I correct it? You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. . Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. Binas Miracle Moment was the first time she saw her name on a billboard. Theyve broken the glass ceiling, to say the least. Best is to accept, go with the flow and breathe. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. We never think ahead of ourselves; we take one step a time. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana Khan Wiki, Age, Boyfriend, Husband, Family, Biography & More Public asset : 397,260 USD. I do everything I tell everybody else to do. That way she wont have to compromise. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. For Sehr, financial independence is crucial. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. SM: We only cater to our clients. People come by word of mouth. I wouldnt have been here, giving this interview, if it wasnt for them.. Save my name, email, and website in this browser for the next time I comment. Therefore, women must choose this field with caution. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. Thoroughly enjoyed reading this interview. March on, Ladies! Why are you asking a racist, I want to ask her?". That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. View the profiles of people named Sana Hashwani. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. In fact every day there are moments of weakness. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. In Pakistan, any business owner could actually run an IDP camp I think! Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. This is how fashion creates jobs. AURORA: How do you perceive SANA SAFINAZ as a brand? [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. The . Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Correct me if I am wrong. SH: This is the thing with age. Good work. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Shes a super woman and my wonder woman.. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. We have a full return policy, which is something new in Pakistan. "Weve outgrown different phases. She was in a relationship with the dancer and choreographer Melvin Louis. . In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. When you are young, you are fearless; you are at the beginning of things and you experiment. While she loves her work, Sehrs Miracle Moment is her set of twins. She did not have a plan B for her career and the only option she had was to switch to commerce. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. "It does, but you have to rise above it," responds Safinaz. [5][6] She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. They respect me a lot., For this young artist, financial independence is of utmost importance. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Do they also have a succession plan in place, I ask? Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Sana Hashwani of Sana Safinaz tests negative for COVID-19 Would ve been a story if lower or middle class girls had made it. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. The coronavirus test report of Sana Hashmi and her family members is negative. It has a huge filter down effect. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. "For me it used to be lawn," replies Safinaz. Sana handles prt entirely on her own. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. She strongly believes that whatever happens, happens for a reason. Strength, talent, efficiency and usefulness matter. It was like climbing a mountain. If you can dream it, you can do it.. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Chartered Accountancy was such a challenge for Shagufta. But along with their sense of evolution, its also their attitude that has dictated their success. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. After Shaguftas children got older, she switched back to a full time job. SANA HASHWANI: We love both the business and the design aspect. Mehrs mother is her best friend. You should just focus on yourself and your work. It was especially important for her considering both her areas of work are very different from each other. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen.

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